ORIGINS OF THE ROSE

1926 was a landmark year in the history of Tudor. The brand pays homage to this important date with a new collection of automatic steel timepieces at a reasonable price.

Almost one century ago, in 1926, “The Tudor“ brand was registered in the name of Hans Wildorf (1881-1960), the founder of Rolex. In 1936 Rolex took over the brand and founded the Tudor Watch company in 1946. The brief for this new brand of watches was very clear: to design products of an equally high quality as Rolex models, but at more affordable prices. A promise that has been kept over time, as can be seen in the 1926 collection launched at Baselworld last March.

This new family, named after Tudor’s launch year, is aimed at both men and women. It also caters for both slender and very robust wrists with four different steel case sizes (28, 36, 39 and 41mm). Some models adopt the two-colour trend that has been back in fashion for a few years now, dressing the bezel, crown and features such as the leaf-shaped hands and hour markers in rose gold. The dial is available in three fairly traditional colours: black, opaline and silver. At the centre there is an embossed pattern, a kind of counter-relief check, encircled by the smooth ring containing the minute track. The hour markers also vary in shape (Arabic numerals for the even numbers with triangular markers or brilliant-cut diamonds) and in colour (golden, silver or blue).

Two self-winding movements drive the time functions (hours, minutes, seconds in the centre) and the calendar (date at 3 o’clock) in the 1926 watches: the calibre 2824 for the 36, 39 and 41mm models and the 2671 for the smallest version, supplying a power reserve of 38 hours.

Price from 1,600 CHF to 2,750 CHF

By Sharmila Bertin