SOUND AND LIGHT SHOW
Combining the rhythms of a drum machine and the tempo of a watch mechanism, the brand from Nyon has created an extravagant world with limited editions designed with Nicky Jam.
Are you familiar with reggaeton? In case you don’t know, this is an urban music style that is spreading its high-tempo rhythms all over the American continent. Among the stars of the genre is Nicky Jam, whose success caught the eye of Hublot. He has been the brand’s ambassador since June 2018. And now three watches that are as colourful as the singer’s hit records have just been unveiled. The Big Bang Meca-10 Nicky Jam models are available in three different versions, all designed around a 45mm-wide case. The first is limited to 100 pieces and is made of black ceramic. The second comes in 30 copies and is designed in King Gold, an alloy combining gold with copper and platinum. The bezel and the dial are also set with precious stones, namely, yellow, orange and green sapphires. The colours borrow from the colours featured in the video for Nicky Jam’s song “X“, seen over 1.4 billion times on YouTube. The third specially made watch shines as brightly as the spotlights when the singer is onstage. This piece of luxury jewellery combines King Gold with 367 diamonds for a total of 19.54 carats.
All the Big Bang Meca-10 Nicky Jam feature the singer’s signature on the crystal caseback and come with a pair of straps featuring a folding clasp made of black alcantara or red, yellow and green alligator leather.
Price on request www.hublot.com
By Dan Diaconu