TO THE MEMORY OF A CHAMPION

Ayrton Senna, a legendary figure in Formula 1 racing, was constantly seeking perfection during his career. Just like TAG Heuer with these two new models!

1991.A face and a slogan symbolising the TAG Heuer spirit appeared in magazines and on billboards. A photograph of Ayrton Senna, then at his peak, along with the potent phrase Don’t crack under pressure. The Brazilian driver symbolised top-level car racing and is still a reference today, years after his tragic death on the Imola racetrack. To pay him a new homage, the brand has released the chronograph Carrera Heuer 02 Tourbillon Special Editions Ayrton Senna.

Price: 5,750 EUR (chronograph) – 19,100 EUR (tourbillon) tagheuer.com

By Dan Diaconu