tag heuer fujiwara caseback



When TAG Heuer calls in an influencer in contemporary pop fashion, the vintage spirit blends with a touch of originality for an overall result that is beautifully simple.

What do Nike, Louis Vuitton, Beats and Starbucks have in common? All these brands have worked with the man hiding behind the company Fragment, Hiroshi Fujiwara. This is a creative artist with more than one string to his bow. He is a famous musician and renowned for his designs in streetwear fashion. At this year’s end, the Japanese designer, through his company, has helped to create a limited edition Carrera Heuer 02 for TAG Heuer. Like his previous artistic contributions, the model combines the sophistication of luxury goods and the cool inspiration of pop culture. A dive into the brand’s rich past has unearthed some of the style specifics of models from the 1960s. On the jet black dial, a 1/5 of a second scale surrounds the chronograph counters and the sub-second dial. The discreet, uncluttered and very clear layout is joined by two slender hour and minute hands coated in beige Super-LumiNova®. Hiroshi Fujiwara has also opted for two original straps, one leather cuff strap and one black and grey NATO strap, enhancing the watches’ personality.

tag heuer fujiwara casebackThe TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara comes in just 500 pieces. The number is engraved on the sapphire caseback. The watches are only available in the brand’s boutiques and website.

Price: 7,900 CHF tagheuer.com

By Dan Diaconu