The luxury world is much more than a product finished to an impeccable standard. It’s a state of mind. In an industry which hasn’t stopped growing for over 2 decades, eco-friendly and responsible brands like Chopard are few and far between. This year the Meyrin-based watchmaker has unveiled a tourbillon whose entire case (crown included) is made out of “Fairmined” gold which is small amounts of gold extracted from artisan Latin American mines. The 43mm case houses a manual-wind L.U.C 02.13L calibre with a 9-day power reserve (displayed at 12 o’ clock on the dial) and brings to life the hour and minute functions (in the centre) and small seconds (at 6 o’ clock). Large gilded Roman hour numerals and the slim white minute track lie beneath two gold dauphine hands all displayed on a grey ruthenium sunray satin-finish dial. Price: 138,980 CHF