the h moser et cie swiss alp watch s caseback


The smartwatch by H. Moser & Cie: Swiss Alp Watch S

The Neuhausen am Rheinfall-based watch brand has brought out an S version (as in Smart and Sexy) of its 100% Swiss watch.

Moser & Cie shook up the watchmaking world in January 2016 when it turned fashion on its head. The current market is flooded with smartwatches whose dials have been replaced by screens displaying countless apps so the brand brought out a fully mechanical version whose design is inspired by connected timepieces but it only displays the essential: time. The 50 limited edition models of the famous Swiss Alp Watch sold out as soon as the news came out.

It’s late summer and H. Moser & Cie is repeating history with a new version of the watch in its collection: Swiss Alp Watch S. The good news is it’s not a limited edition.

the h moser et cie swiss alp watch s caseback

Like its forebear, the Swiss Alp Watch S has a white gold rectangular 38.2x44mm case with a screwdown crown. The sapphire crystal back gives you a glimpse of the mechanical manual wind movement by H. Moser & Cie: the HMC 324 calibre fuels the time functions and 4-day power reserve.

The dial is coated in smoky midnight blue (the Neuhausen am Rheinfall brand’s signature) with a soft sunburst design bearing a silver hour rim. Applied time markers are tracked by metallic leaf-shape hour and minute hands. The seconds are off-centre at 6 in a blue counter enclosed in a graduated ring.

Price upon request

By Sharmila Bertin