tag heuer monaco limited 1979-1989 red caseback

MONACO 1979-1989 LIMITED EDITION

THE SPIRIT OF THE 1980S

The second limited edition out of the five planned watches marks 50 years of the Monaco by TAG Heuer and sports a red dial with the same intensity of color as a race car.

While the 87th edition of 24 Hours of Le Mans was in full swing, TAG Heuer unveiled the second limited edition which marks 50 years of its iconic model, the Monaco. It was on this circuit that the legend was born 48 years ago. In all the takes, during the filming of Le Mans in 1971, Steve McQueen (1930-1980) wore the watch belonging to his friend and racing driver Jo Siffert (1936-1971), the first Heuer brand ambassador. An influencer ahead of his time, the actor unwittingly helped the commercial success of the watch.

tag heuer monaco limited 1979-1989 red casebackFor this livery, the limited edition in just 169 pieces comes with a sporty strap in perforated black calf leather and a folding buckle. Every piece comes in a box matching the colors of the watch and the decade it celebrates.

Price: 6,400 CHF www.tagheuer.com

By Dan Diaconu