tag heuer monaco gulf 2018 closeup



Almost 50 years after the launch of the Monaco model, TAG Heuer has released a new version dressed in the colours of Gulf Oil International after a new partnership signed with the giant oil company.

While the watchmaking landscape was awash with round wrist watches, Heuer overturned the aesthetic codes of the times on 3 March 1969, almost 50 years ago, with an automatic chronograph housed in a square case. Christened Monaco, in honour of the Grand Prix taking place in the principality, the timepiece with straight angles had a blue dial protected by a layer of curved plexiglass and a crown on the left-hand side. Production of the Monaco model came to an end in the mid-1970s, before being relaunched in 1998 and 2002. 49 years later, in 2018, and once again in March, TAG Heuer has introduced a new model with the dial colours borrowed from Gulf Oil, the brand’s new partner. The watchmakers from La Chaux-de-Fonds and the oil company that is closely linked to motor racing have sealed a collaboration that bears fruit today with the creation of the Monaco Special Edition Gulf 2018.

tag heuer monaco gulf 2018 closeupThe case of this new watch is made of steel and measures 39x39mm; the crown is at 9 o’clock and the long pushbuttons used to start, stop and reset the chronograph take up their usual position on the right-hand side. This metal setting contains the Calibre 11, a self-winding mechanical movement running at a frequency of 4Hz (28,800 vibrations an hour) and providing a power reserve of 40 hours.

The dial is coated in a layer of delicately sunburst petrol-blue PVD, with two stripes on the right-hand side, one light blue and the other orange, inspired by the colours of Gulf Oil; the company logo can also be seen at 6 o’clock, just above the date counter. Two counters with rounded angles and a white background stand out in this colourful decor: the running seconds (at 3 o’clock) and the chronograph minute totaliser (at 9 o’clock). The seconds, meanwhile, are at the centre, as are the hour and minute hands.

Price: 5,700 CHF – 5,250 EUR  tagheuer.com

By Sharmila Bertin

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