The most Italian watch brand in Switzerland pays tribute to its home city of Florence. Founder Giovanni Panerai opened a watchmaking workshop in the Tuscan capital in 1860. It has since become the flagship store whose windows showcase its very own exclusively designed timepiece: Radiomir Firenze. The brushed steel case has been engraved with typical Florentine shapes and forms, reminiscent of those on the Santa Maria Novella basilica, including the famous fleur-de-lys which has been on the city’s coat of arms for 10 centuries. The sculpted case houses a manual wind in-house movement (P.3000) which provides a 72-hour power reserve (3 days) and brings the hours and minutes to life. The time functions appear on the black sunburst dial as two luminescent hands gliding above phosphorescent oversize Arab numerals and indices. Price: 18,800 €