rado true design closeup



Rado gave six international designers a free hand to imagine a collection of watches adapted to the brand’s vision, style and creations.

The name Rado is inextricably bound up with design, true design, involving ideas about shapes and materials. The brand belonging to the Swatch Group commissioned six talented designers to revisit the True model with a single watchword: to use Rado’s favourite material, high-tech ceramics, for the watch case. The collaborations have resulted in the True Designers collection, a series of limited-edition timepieces.

rado true design closeup

The six timepieces in the True Designers range are driven by an automatic ETA movement (80 hours of power reserve).

Price: €1,740 (Cyclo) – €2,240 (Face – Blaze – Phospho) – €2,140 € (Stratum – Shadow)

By Dan Diaconu