At the occasion of the SuperCup 2015, TAG Heuer CEO Jean-Claude Biver, and Christian Seifert, CEO of the Bundesliga, have announced their partnership.

The famous German national Championship – the L1 + L2 with a total of 36 magnificent teams – will now play their matches on TAG Heuer time as TAG Heuer is becoming the First historic Official Timekeeper and Official Watch of the Bundesliga.

But that’s not all!

Wolfsburg, Germany – Saturday 1st August 2015 – One of the world’s most powerful football leagues was given an enormous boost by Germany’s victory in the World Cup. Bundesliga matches are followed by a TV audience of hundreds of millions every week, not only in Germany but throughout 208 countries in the world
Last saturday in Wolfsburg, and just before the famous SuperCup 2015 kicks-off between VfL Wolfsburg (Cup Winner) and FC Bayern Munich (Championship winner) ahead of a new season full of suspense, Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division – LVMH Group, and Christian Seifert, CEO of the Bundesliga (Deutsche Fussball Liga), are delighted to announce their partnership for three years, in a spirit of keen cooperation and brimming with new ideas.
Jean-Claude Biver announced: “The Bundesliga is one of the most powerful and comprehensive platforms imaginable. It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future.”
“We are delighted to have found in TAG Heuer a partner whose commitment to quality and international outlook are a perfect firt with the Bundesliga. Especially since signage sponsoring offers such high visibility on a global scale. We are more than confident that both sides will benefit from this partnership over the coming years,” said Christian Seifert.

This is a unique partnership which you could call a “futuristic sponsorship contract” in that it offers huge, new and innovative possibilities.

Beyond the stadium advertising boards and the traditional event communication methods, websites and social media… Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge partnership using brand new digital media. The brand motto, #DontCrackUnderPressure, will be incorporated at all levels, from the highest and most visible to the promotion of young talent and the upcoming generations. Let the games begin!