tag heuer connected rose gold both views


Winter glow for Christmas

The TAG Heuer Connected Rose Gold smartwatch has been given an 18 carat rose gold coat for the festive season.

True to its brand identity, TAG Heuer wanted to bring out a new model pairing modern materials such as titanium and precious metals such as rose gold.

TAG Heuer has been tackling the smartwatch to make a piece that looks like a classic TAG Heuer but houses connected technology. TAG Heuer worked closely with Intel and Google to design a watch that blends connectivity and Swiss watch expertise to achieve its goal. Intel delved into the watch’s intelligent side with TAG Heuer to give it performance and myriad connection options including audio feed, Bluetooth and Wi-Fi whilst enabling wearers to use a wide range of functions fuelled by the Android Wear system.

tag heuer connected rose gold both views

The 46mm TAG Heuer Connected Rose Gold looks like a real watch. The TAG Heuer Connected has 4 GB of memory, a last generation lithium battery with a 1-day battery life, a small microphone so you can communicate with it using Google Voice control and a sapphire crystal touchscreen (a vital addition to the control pusher at 3). The IP67-approved piece is waterproof for everyday life and has a contact charger to charge it up. Like all the brand’s watches, the TAG Heuer Connected comes with a 2 year warranty and TAG Heuer gives every TAG Heuer Connected owner the chance to swap it for a mechanical watch for 1,500 USD when the warranty expires.

Price: 9,900 CHF tagheuer.com

By Inès Aloui