Olex watches are legendary — no-one would dispute that. In their exquisite designs to meticulously-engineered mechanics, the Swiss luxury watchmaker has seen its timepieces elegance the wrists of a few of the most significant and powerful men who have ever lived.
Winston Churchill
In the core of a 2013 campaign by Rolex to detect history’s most famous Rolex wearers, Sir Winston Churchill was shown to have worn out a Rolex Datejust — replete with a personalised coat of arms. Having a self-winding chronometer, watertight case and crafted from 18 karat gold, even if it is good enough for the guy who saved the world, it is good enough for everyone else.
Display icon Steve McQueen was loved by the Rolex watches advertising group. An incredible influencer, the actor and amateur racing driver had such an impact on one particular version that the Rolex Explorer II is known, to this day, as the’Steve McQueen Explorer’.

Rolex themselves call King one of the greatest’heroes’ in their history. Much like Churchill, the famed civil rights campaigner wore a Rolex Datejust, but King’s yellow gold version was worn with a Jubilee bracelet — one of three bracelets offered by the firm (as well as the Oyster and the President) and a supple five-piece link bracelet with an elegant hidden clasp.
Once the 20th Century’s most renowned singer offered out the Houston Aerodrome for six days straight in 1970, he had been gifted a very, very rare limited edition Rolex from the organisers. The Rolex King Midas has been the very expensive timepiece money could buy at the moment. Solid gold and with a striking square layout, the opinion was one of a 100 piece run — which makes them nearly as individual as the King himself.
John F Kennedy
Despite lots of Presidents, from Reagan to Johnson, owning and wearing Rolex watches — none are so stylish as JFK. His Rolex Day-Date (known as since the President Rolex) was gifted to the President by Marilyn Monroe in 1962, inscribed with a message stating’Jack, together with love, as always. Marilyn’.
Che Guevara
There’s much debate surrounding what Rolex was possessed by Che Guevara. But following the revolutionary’s death following a CIA manhunt, the major officer stated that Guevara had a steel Rolex GMT watches Master with a red and blue bezel on his wrist. However, other sources claim that the Argentinian wore a Submariner.