Much like fashion, watches not sleep. (Well, some do when their electricity reserve runs out). The watch business is constantly moving ahead, creating with technological innovations and intriguing new designs. Although, it must be said, it moves at a far slower rate. Whereas trends dominate fashion and alter every season, they could take years to evolve into the world of Swiss watches, making sense as one timepiece can take years to conceive.
And just as the world’s fashion weeks dictate that tendencies we’ll be wearing following, there are two events which take place annually that inform those with a passion for wristwear. Both take place at the spiritual home of watchmaking, Switzerland; and both see brands try and one-up every other by unveiling the boldest, baddest and most expensive methods for telling the time.

Wish to understand what top CEOs, rappers, and people who re-mortgage their home for a little metal will be strapping for their wrists in 2019? You’re in the right location. These are the very best releases of SIHH 2019.
Audemars Piguet Royal Oak Jumbo Extra Thin With Pink Gold Dial
There was lots to discuss in the Audemars Piguet stand this year. The controversially designed new Code 11.59 collection garnered the most attention, and a raft of new takes on the Royal Oak popped up, but it had been this simple’time only’ inclusion that swung us most.
It may be described as subtle in SIHH phrases, and can be as understated as a ￡50,000+ watch can be. It’s basically a’regular’ 39mm Extra Thin Royal Oak, yet made from white gold rather than steel and comes with a striking pink gold colored dial that screams’seventies playboy’. Wear with a cream linen suit in your own peril.
IWC Pilot’s Watch Automatic Spitfire
Military watches haven’t been trendy. It’s something about the functionality perhaps — understanding they were built for a purpose — and the easy, easy-to-read layouts. IWC created them for the two World Wars and has ever been known especially for its own pilot watches. Enter the Spitfire set — a brand new line that accepts inspirations in the brand’s militaristic heritage.
There is barely a brand which hasn’t switched to its writings for inspiration, and why not? Classic, simple design will never date. This Spitfire is your entrance point into the scope and it is about as basic a timepiece as you’ll see from IWC. The brushed steel case (no polishing everywhere ), broad luminous hands for legibility in the dark, easy to read numerals and canvas strap are all hallmarks of classic pilot watches. The red Spitfire logo? A bonus addition to what could be the only watch you’ll ever need.
Cartier Santos de Cartier Chronograph

There’s no other brand which produces sports watches that retain these elegance as Cartier. The Santos collection was relaunched last year to widespread acclaim, and this is the most recent expansion to the scope.
Although it looks like a normal chronograph watch, the start/stop button is actually on the left hand as opposed to the more usual right, and the reset button is located within the crown itself, making a slightly more minimal and therefore dressier silhouette than is generally the case with sports watches. Add to this a black/steel mix black rubber band and you’ve got a watch that’ll take you from the boardroom into the fitness center with simple fashion.