Tissot, a member of the Swatch Group, has distinguished itself once again in the world of cycling by becoming Official Timekeeper of the Tour de France and all cycling time trials run by Amaury Sport Organisation. The Swiss brand will provide its innovative timekeeping systems at all A.S.O. time trials for the next five years.
Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992. Proud of its Swiss roots, Tissot got further involved in 1995 by joining forces with the UCI International Cycling Union. Since then, Tissot has been the official Timekeeper of road, trail, mountain-bike and BMX cycling world championships, world cup cycling time trials and the Mountain Bike World Championship.