Category Archives: Tiffany&Co

TIFFANY Co. – East WestTM

A little purse watch sold by Tiffany & Co. in the 1940s, with a rectangular case and box, inspired the creation of the East WestTM collection. The geometry of the steel case, which measures 42 x 25mm and is slightly curved, copies the architecture of New York skyscrapers. This new family of watches creates surprise with the position of its dial, which, unlike traditional watches, is horizontal and not vertical. At first glance it is a little troubling to read the time, but you soon get used to it! Nonetheless, its display remains classic: Arabic numerals with silver or golden powdery finish, white or black thin minute minder and two luminescent sword-shaped hands in steel or blue steel. The collection comes in four different dial colours: intense black, classic white, royal blue and – my favourite – Tiffany blue. Price: CHF 3,750 CHF. Sharmila Bertin

CT60® automatique

This modern collection includes five 3-hand watches and pays a triple tribute to the past. Its name comes from the initials of the brand’s founder, Charles L. Tiffany. The number 60 is taken from the famous concept of the New York Minute which describes all the possibilities that can happen in 60 seconds. Last but not least, the model is inspired by the watch owned by US President Franklin D. Roosevelt. The CT60® has a 40mm case available in steel or rose gold. The sunburst dial comes in 4 colours (white, blue or taupe grey on the steel model, white or chocolate on the rose gold model) and is adorned by gold poudré numerals. Two baton-shape hands track the hours and minutes whilst a gold red-tipped central seconds hand glides over the gold-rimmed seconds scale on the chapter ring. The date appears in a display at 6 o’ clock. Price: 5,000 € (steel and leather) – 5,500 € (steel) – 12,600 € (rose gold)