THE STAR FROM LE LOCLE AND THE BRITISH LION
At the 87th Geneva Motor Show, Zenith unveiled a watch designed in partnership with Range Rover, the British carmaker, to celebrate the release of a new SUV
On 8 March, on the eve of the official opening of the GIMS, the Geneva International Motor Show, Zenith presented a new timepiece at a press conference on the Range Rover stand. A project announced jointly by a Swiss watchmaker and a British carmaker may sound surprising on paper, but is actually not at all. The two brands are both pioneers in their domains, and have joined together to unveil a sport utility vehicle with prestigious features, the SUV Velar, and a watch associated with the new car, the Chronomaster El Primero Range Rover Velar Special Edition.
The dial on the El Primero Range Rover Velar Special Edition is anthracite grey in colour and features a vertical brushed finish to attract the light. It is set in a black chapter ring, including a tachymeter scale inscribed in silver grey. All the indicators are coated with copper reflections: the minute track running along the tachymeter, interspersed with faceted and luminescent hour markers, and the central hands, as well as the three counters. The hours and minutes displayed at the centre of the dial are completed by the seconds, offset at 9 o’clock, while the date is shown in white against a black background in a counter at 6 o’clock, just below the chronograph hour counter, with the seconds in the centre and the minutes at 3 o’clock.
Price: 8,900 CHF zenith.com
By Sharmila Bertin