Comfortable in any situation

The Parisian brand is famous for its watches worn by serious professionals and is spicing things up with a unisex model to suit any look. The Bell & Ross BRS Rose Gold puts a chic and refined spin on the original timepiece.

Bell & Ross was founded in 1992 and started out making watches for people working in extreme conditions. The brand’s first clients were the UN and NATO. The watchmaker has held onto the sporty design from this period as you can see in most of the models.

Bell & Ross holds its values dear to its heart: efficiency and reliability. To make reliable timepieces, a Bell & Ross watch has to have several features such as resistance to water and temperatures, an accurate movement and clear visual displays. Professional divers were treated to their own model in 1997 based on these criteria: the Hydromax can reach depths of 11,000m and contains hydraulic liquid to counteract the effects of pressure. A worthy feat of technology.

The brand decided to break away from its sporty image and designed one of the first models not to have a “tool watch” feel: 2008’s BRS watch. The BRS was given a 39mm gold case (rose or white gold) and a self-winding mechanical calibre with the small seconds at 6 from the very start. It has since been rolled out in a range of models with different materials and sometimes quartz movements, namely for the ladies’ watches.

This BRS Rose Gold has nailed elegance with its 39mm rose gold case that’s waterproof to depths of 100m. No matter whether you’re wearing something smart or casual, it suits any outfit to a tee. The 2016 version is similar to the original model but with one sizable difference: the central seconds feature gives it a classy and sophisticated feel as opposed to the brand’s more “virile” models.

Another new addition is that the original leaf-shape hands have been replaced by more contemporary, gold, skeleton hands filled with Superluminova and the date display lies between 4 and 5.

The black alligator strap showcases the rose gold and classic style of this BR Rose Gold.

Price: 12,900 EUR or 13,500 CHF

Par Inès Aloui