WELCOME TO THE CLUB
The Le Locle-based manufacturer is celebrating the anniversary of its high frequency movement with a special edition, created in collaboration, and for, fine watchmaking club Collective.
To celebrate 50 years of the El Primero movement, Zenith has just unveiled a limited edition, produced in collaboration with American club Collective, founded by Gabe Reilly and Asher Rapkin, exclusively for its membership of keen watch collectors. The latter is made up of creatives, managers and manufacturers, many of whom work in the tech industry and live in Silicon Valley in the San Francisco Bay Area, in New York City and in Silicon Beach, Los Angeles. The Chronomaster El Primero C.01 is recognizable by the carefully selected tones of its dial, housed in a 38 mm steel case with a polished satin finish. Gone are the traditional colors of the original. The grey and white selected create a streamlined aesthetic, despite the presence of the chronograph and small second counters. On this stylish dial, the time markers, encircled by a tachymeter scale, remain clearly legible in all light conditions thanks to the use of blue Super-LumiNova® throughout.
The 50 Chronomaster El Primero C.01 watches produced are individually numbered. Each comes with a comfortable Black Cordura effect rubber wrist strap, finished with a folding clasp.
Price: 6,850 USD zenith.com
By Dan Diaconu