Famous for its classic timepieces with an enamelled dial and usually adorned with the large iconic figure 8, legendary watchmaker Jaquet Droz has surprised its devotees by exploring a sportier avenue this year. The Grande Seconde SW Côtes de Genève is the new kid on the block in the cool and contemporary SW collection, launched in 2008. Six new models have joined the family with two different diameters (41 and 45mm), three dial colours (grey, anthracite and blue) and an alligator strap with large scales whose colour matches the dial. Housed in a steel case and notched bezel, an automatic movement brings the hour, minute and large second hands to life. But what really makes this unusual piece stand out is the dial adorned with the Côtes de Genève stripes. The design was very popular at Baselworld 2013 and the blue version of the Grande Seconde Quantième was a big hit. Price: 14,000 CHF (exc. VAT)