MIDO – Baroncelli Heritage

Mido – Baroncelli Heritage

The Spanish verb medir means “to measure” and, once conjugated in the first person singular, forms yo mido (I measure). How fitting for a watch brand whose main function is…to measure time! Mido was founded in 1918 by watchmaker Gorges Schaeren and 40 years ago it launched a classic collection with a very exotic name: Baroncelli, joined by the Baroncelli Heritage in 2016.
The steel or PVD-coated rose gold case comes in two sizes (33mm or 39mm) with a smooth gadroon-shape bezel. It houses the self-winding ETA-based Mido 1192 calibre which provides a 42-hour power reserve and fuels the time and date functions.

The delicately grained ivory dial bears three hands: two gold dauphine-shape hour and minute hands and a blue seconds hand. The date appears in a display at 3.

Price: 990 CHF (steel) – 1,090 CHF (rose gold PVD)

By Sharmila Bertin