PIKES PEAK – The legendary automobile race celebrates its 100th anniversary with TAG Heuer.

“The Race to the Clouds” is a legend in the mountains of Colorado.

Today, it still runs with few protection barriers, and is now known as

“The Broadmoor Pikes Peak International Hill Climb Brought to you by Gran Turismo” .

TAG Heuer – the official timekeeper for the greatest and most legendary events in motor racing history – couldn’t miss this occasion to celebrate the race’s centenary!


It is worth recalling that TAG Heuer is also partnering the Red Bull Racing F1 Team, and is founding partner and Official Timekeeper of the FIA Formula E Championship; Tag Heuer is also Official Timekeeper of the legendary Carrera Panamericana, the Goodwood Festival of Speed, the Automobile Club de Monaco (ACM) and the Monaco Grand Prix, the Indianapolis 500 (Indy 500), the FIA World Touring Car Championship (WTCC), endurance racing with the Dempsey Racing team, and motorcycle racing in the Endurance World Championship (FIM EWC).


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