TECHNIQUE IS NOTHING WITHOUT CONTROL
The watchmaker from Meyrin in Switzerland has teamed up with the Italian tyre manufacturer to design two limited editions that are outrageously classy, stamped with the Poinçon de Genève and only available in Roger Dubuis boutiques.
The inauguration of the Roger Dubuis stand at the Salon International de Haute Horlogerie (SIHH) is always a big event. From the opening of the annual watchmakers’ exhibition, journalists and customers rush to see the curtain rise and catch the new surprise concocted by the Geneva manufacturer. This year, dancers dressed in auto driver suits with the Roger Dubuis and Pirelli logos and black full-face helmets were there to unveil a white space crossed by a orange-red wavy line. The crack running along the ground and mounting the wall evokes an erupting volcano or the merger of two powerful companies, each in its own area of expertise. The fruit of this union is a pair of timepieces, the Excalibur Spider Pirelli, in a limited edition.