Following the success of the black ceramic Dark Side of the Moon in 2013 then the grey model in 2014, the Bienne-based brand has unveiled a milky piece. Unlike its predecessors, White Side of the Moon captures the moon as it’s seen from Earth. Forged in white zirconium oxide ceramic (inc. graduated bezel, crown and pushers), the 44.25mm case houses the famous self-winding 9300 calibre which provides a 60-hour power reserve and fuels the time, date and chronograph functions. The white ceramic dial features an hour rim with white gold indices coated in white Super-LumiNova® just like the hands above it. The red-tipped chronograph central seconds hand is made of rhodium. The small seconds counter stands at 9 o’ clock, the date at 6 o’ clock and the chronograph minutes and hours lie in a counter at 3 o’ clock. Price: 11,700 CHF