PRIMARY COLOUR

This collaboration between the Swiss retailer and the watchmaking brand plays the modern and exclusive card since it is only on sale from the Bucherer website.

The Bucherer Blue Editions collection consists of 18 exclusive timepieces co-produced with 12 major Swiss watchmakers. All the models are focused on a single main colour, blue. Among them, the TAG Heuer Formula 1 stands out, with all the time features boasting a sports-chic design on a magnificent sunburst dial. To guarantee readability in all lighting conditions, the hour and minute hands, as well as the large hand-applied hour markers and numerals, are coated in lume. A sub-dial at 3 o’clock displays the date. This superb layout is encircled by a revolving, unidirectional bezel made of aluminium with a 60-minute scale. Two easily interchangeable straps, one made of steel and the other made of blue rubber, help to match all clothing styles.

Price: 1,990 CHF tagheuer.com

By Dan Diaconu